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Writer's pictureManushya Foundation

Brat, But Not Quite: Reclaiming Feminist Discourse in a Commercialized Culture



🎀💔 While the 'Brat' trend, popularized by Charli XCX, seems like a rebellious break from conventional femininity, it’s crucial to question what's beneath the surface. The aesthetic may offer a momentary sense of empowerment, but is it really challenging the system, or just reinforcing it?


đŸ§”đŸ‘š Fast fashion giants have quickly commodified this trend, producing endless lime green ‘brat’ outfits that often come at the expense of ethical production. The true cost? Women in sweatshops, working under exploitative conditions, pay the price for this so-called feminist rebellion. Similar to 2023’s ‘Barbie Summer’, the cycle of consumption grows under the guise of female empowerment and having a trend ‘just for the girls’, but the promises of empowerment remain hollow.


🌍 True empowerment goes beyond aesthetics—it’s about dismantling the structures that oppress women, particularly those who bear the brunt of this capitalist exploitation. As we embrace these trends, let's remain vigilant in our fight for a feminism that centers systemic change, not just fleeting fashion statements.


📱 Let’s focus on real change that benefits those most marginalized.


#WeAreManushyan ♟ EqualHumanBeings


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