Manushya stands against the shameless exploitation of LGBTIQA+ rights for profit
At the intersection of capitalism and social justice lies a dark tactic known as Pinkwashing. It is a calculated ploy employed by big businesses like BMW, H&M, Levi’s, Shein, or Boohoo, who exploit Pride Month to boost sales and enhance their brand image. Yet, beneath the rainbow-hued facade, these companies often fall short of making genuine commitments to support the LGBTI community. Today, we pull back the curtain on Pinkwashing, exposing the harsh reality and demanding accountability from those who exploit the struggle for LGBTQI rights.
🔍 Unveiling the Deception
Pinkwashing is a deceptive manipulation of social justice movements. It involves corporations parading rainbow flags and slogans of inclusivity while turning a blind eye to the daily challenges faced by LGBTQI individuals. We refuse to be fooled by this charade and are committed to exposing the emptiness of their claims!
💰 Profits Over People
When big businesses engage in Pinkwashing, they prioritize their financial gains over the well-being of LGBTQI communities. They seize the opportunity of Pride Month, seducing consumers with superficial gestures of support. We will not allow profit-driven strategies to overshadow the real issues. It's time to demand genuine commitment from corporations!
🌈 Beyond Symbolism, action Matters
True solidarity goes beyond surface-level symbolism! We demand tangible actions and meaningful change. Companies must actively promote inclusivity within their organizations, invest in LGBTQI-friendly policies, and amplify marginalized voices. We reject mere tokenism; action is what truly matters.
🤝 Empowerment, Not Exploitation
Pinkwashing perpetuates the cycle of exploitation. It allows corporations to co-opt the struggles of LGBTQI activists for their benefit, diverting attention and resources away from grassroots organizations that create real change. We resist this commodification of activism and stand for empowerment, not exploitation!
⚖️ Holding Corporations Accountable
As consumers, we hold the power to demand transparency and accountability from corporations. By supporting brands that demonstrate a genuine, long-term commitment to LGBTQI rights, we can drive authentic change. Let us raise our voices, make informed choices, and create a future where profit never outweighs the rights and dignity of all individuals!
#WeAreManushyan♾ Equal Human Beings
✊ Manushya Foundation stands unwaveringly for LGBTQI rights, true accountability, and putting People over Profit. Join us in our mission to challenge Pinkwashing and create a world where every individual is valued and respected! Together, we can make a difference!
 Inequality, Combating Corporate ‘Pinkwashing’ During Pride Month With Mutual Aid, (11 July 2022), available at: https://inequality.org/great-divide/corporate-pride-pinkwashing/
 Fleur Förster, Pinkwashing examples that you need to know about, (22 June 2022), available at: https://dmexco.com/stories/pinkwashing-examples-that-you-need-to-know-about/
 Tom Perrett, ‘Woke’ Capital: Pinkwashing Exploitation, (15 January 2020), available at: https://thomas-perrett97.medium.com/woke-capital-pinkwashing-exploitation-e1ffabf69d58
 Good on you, From SHEIN to Boohoo, Fast Fashion Profiting off Pride Is Peak Pinkwashing, (29 May 2023), available at: https://goodonyou.eco/fast-fashion-pinkwashing-pride/
Have a read on our work on LGBTQIA+ rights:
It's #PrideMonth! 🏳️🌈, May 31, 2023
Lesbian Visibility Day, April 26, 2023
Informative post on Why Family Acceptance for LGBTIQ+ Youth Matters, April 25, 2023
Transgender Day of Visibility, March 31, 2023
Informative video on What It Is Like to be Southeast Asian and LGBTIQ+ in the Digital Space, March 2, 2023
Recap from 'LGBTQI Digital Media Activism and Counter-hate Speech – Experiences from Asia & Europe', December 15, 2022
#BiVisibilityDay: Let's talk about the "B" in LGBTQIA+, September 22, 2022
Raising awareness about How Representation of LGBTIQ+ Relationships in Thai Media Might Hurt Real Communities, February 15, 2022
SLAPPs target everyone, including an LGBTIQ+ Activist Threatened to be Sued for Defamation, January 13, 2022
Why We Must Support 1448: the difference between marriage equality and civil partnership, December 19, 2021
Thailand UPR III Factsheet on the Situation of LGBTIQ+ Persons, including Youth and Children, September 29, 2021
Thailand UPR III Joint Submission on Sexual Orientation, Gender Identity and Expression, and Sex Characteristics (SOGIESC) Rights in Thailand, March 21, 2021