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Writer's pictureManushya Foundation
Jun 20, 2023

Manushya stands against the shameless exploitation of LGBTIQA+ rights for profit



At the intersection of capitalism and social justice lies a dark tactic known as Pinkwashing. It is a calculated ploy employed by big businesses like BMW, H&M, Levi’s, Shein, or Boohoo, who exploit Pride Month to boost sales and enhance their brand image. Yet, beneath the rainbow-hued facade, these companies often fall short of making genuine commitments to support the LGBTI community. Today, we pull back the curtain on Pinkwashing, exposing the harsh reality and demanding accountability from those who exploit the struggle for LGBTQI rights.


🔍 Unveiling the Deception

Pinkwashing is a deceptive manipulation of social justice movements. It involves corporations parading rainbow flags and slogans of inclusivity while turning a blind eye to the daily challenges faced by LGBTQI individuals. We refuse to be fooled by this charade and are committed to exposing the emptiness of their claims!


💰 Profits Over People


When big businesses engage in Pinkwashing, they prioritize their financial gains over the well-being of LGBTQI communities. They seize the opportunity of Pride Month, seducing consumers with superficial gestures of support. We will not allow profit-driven strategies to overshadow the real issues. It's time to demand genuine commitment from corporations!


🌈 Beyond Symbolism, action Matters

True solidarity goes beyond surface-level symbolism! We demand tangible actions and meaningful change. Companies must actively promote inclusivity within their organizations, invest in LGBTQI-friendly policies, and amplify marginalized voices. We reject mere tokenism; action is what truly matters.


🤝 Empowerment, Not Exploitation

Pinkwashing perpetuates the cycle of exploitation. It allows corporations to co-opt the struggles of LGBTQI activists for their benefit, diverting attention and resources away from grassroots organizations that create real change. We resist this commodification of activism and stand for empowerment, not exploitation!


⚖️ Holding Corporations Accountable

As consumers, we hold the power to demand transparency and accountability from corporations. By supporting brands that demonstrate a genuine, long-term commitment to LGBTQI rights, we can drive authentic change. Let us raise our voices, make informed choices, and create a future where profit never outweighs the rights and dignity of all individuals!


#WeAreManushyan♾ Equal Human Beings

✊ Manushya Foundation stands unwaveringly for LGBTQI rights, true accountability, and putting People over Profit. Join us in our mission to challenge Pinkwashing and create a world where every individual is valued and respected! Together, we can make a difference!



References:


[1] Inequality, Combating Corporate ‘Pinkwashing’ During Pride Month With Mutual Aid, (11 July 2022), available at: https://inequality.org/great-divide/corporate-pride-pinkwashing/


[2] Fleur Förster, Pinkwashing examples that you need to know about, (22 June 2022), available at: https://dmexco.com/stories/pinkwashing-examples-that-you-need-to-know-about/


[3] Tom Perrett, ‘Woke’ Capital: Pinkwashing Exploitation, (15 January 2020), available at: https://thomas-perrett97.medium.com/woke-capital-pinkwashing-exploitation-e1ffabf69d58


[4] ​​Good on you, From SHEIN to Boohoo, Fast Fashion Profiting off Pride Is Peak Pinkwashing, (29 May 2023), available at: https://goodonyou.eco/fast-fashion-pinkwashing-pride/



Have a read on our work on LGBTQIA+ rights:


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